FPRA Gainesville Chapter welcomed Crosslinear Consulting’s Head of Operations and Intellectual Capital Julieanne McGuinness who discussed the importance of social responsibility in the workplace.
Today, we are answering the question of whether social responsibility in the corporate world leads to increased profitability and explaining how companies who use their resources to affect change will be able to attract better talent from the workforce, have fewer customer issues, and experience increased profitability in doing so.
McGuinness shared impactful data that indicated a return on investment when companies practice thoughtful social responsibility.
“Research and data speak to the positive effects of social responsibility for companies, whether big or small,” said McGuinness. “Essentially, we don’t have a commerce structure if we don’t have social responsibility.”