The FPRA Image Awards and Golden Image Awards competitions recognize the best in research, strategy, implementation and execution in the public relations profession.
Image Awards competitions are conducted each spring at the chapter level and recognize the area’s outstanding public relations tools and programs in four main divisions:
- Public Relations Programs
- Collateral Tools of Public Relations
- Digital Tools of Public Relations
- Student Projects in Public Relations
- a two-page summary of the program, tool or project
- a summary of the entry,
- an organizational overview,
- an image representative of the entry,
- and supporting materials
Judges for the local competition are qualified, experienced, and accomplished PR professionals from a neighboring FPRA Chapter. Judges must hold APR accreditation and/or be a previous Image Award recipient.
In the Image Awards and Golden Image Awards competitions, the following awards may be presented:
- Award of Distinction Presented to entries that meet the standards of excellence set by a panel of judges.
- Image Award May be presented to the top-scoring entry in each category if the entry meets predetermined criteria of excellence set by the judges.
- Judges’ Award Presented by judges for entries that achieve outstanding return on investment.
- Grand Image Award Presented to the best Image Award-winning entry in Divisions B and C.
- Grand All Image Award Presented to the best Image Award-winning entry from Division A.
Golden Image Awards Competition
Winners of local Image Awards are encouraged to apply for the statewide Golden Image Awards given at FPRA’s Annual Conference each August.
The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionals in our state. Winning entries must incorporate the very best examples of innovation, planning and design; demonstrate sound public relations research and planning; and, must meet the highest standard of production, execution and evaluation of results and budget. Entries are accepted from FPRA members and non-members throughout the state and beyond, including current Local Image entries.