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Accreditation in Public Relations (APR) and Certified Public Relations Counselor (CPRC) are two proactive, affordable “short-term-investment/long-term-benefit” opportunities available to FPRA members. For less than the cost of many one-day seminars, Accreditation and Certification offer credentials that can last a lifetime.
Accreditation in Public Relations (APR)
The APR designation offers recognition for those communicators who have demonstrated broad knowledge, experience, and professional judgment in the public relations field and signifies a high level of professional experience and competence.
To learn more about the value of pursuing the APR, read this white paper by Gainesville Chapter member Kathleen M. Giery, APR, CPRC.
Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. The APR process includes a written questionnaire, a peer-evaluated readiness review and an objective, multiple-choice, computer-based exam.
Though five years of public relations practice was previously required, ALL members are eligible regardless of years of experience. However, a variety of knowledge, skills and abilities are tested throughout the APR process, so members interested in seeking accreditation need to be prepared in a variety of skill areas.
The FPRA Gainesville chapter offers a group study course for members interested in pursuing the APR. The Accreditation chair also helps to facilitate candidates’ progress through the application and readiness review process.