How Competitive Are YOU in Today’s Marketplace?

Accreditation in Public Relations (APR) and Certified Public Relations Counselor (CPRC) are two proactive, affordable “short-term-investment/long-term-benefit” opportunities available to FPRA members. For less than the cost of many one-day seminars, Accreditation and Certification offer credentials that can last a lifetime.

Want to learn more? 

For more information, contact Sarah Coulson, APR, at sarahcoulson@ufl.edu

Certified Public Relations Counselor (CPRC) 

Certification is a unique, second-tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have 10 or more years of experience in the field of public relations.

Though it is a second-tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project).

Counselors’ Network

Members who have earned their CPRC may join the Counselors’ Network.

FPRA’s Counselors’ Network offers an unmatched association with not only the most experienced and well-respected practitioners in the state but also offers unprecedented access to the “who’s who” of our profession. Speakers have included Edward Bernays, Harold Burson, as well as numerous CEOs from Ketchum, Tylenol and Fortune 500 companies.

Along with the networking opportunities, CN offers one-on-one collaboration, two professional development retreat opportunities each year, one at the FPRA Annual Conference and a mid-year meeting, and provides a forum for senior members to give back to younger members through mentoring and the FPRA speakers’ bureau.