The Café Case Study held on December 7, highlighted the issue of how “headline news” can affect a publicly-traded company’s stock prices. In this case Wells Fargo’s stock prices were directly affected by adverse publicity; but there was a quick rebound when election news took over the headlines and the Well Fargo “scandal” was minimized. The group discussed how it is the PR professional’s responsibility to counsel company leadership on ethical points and present alternative means of addressing headline news in a timely fashion. The study group members all found some take-home points for future use. We hope you will join us for our next Café Case Study in the new year. If you have a topic you feel would be of interest to the group, please email Mary Beth Head at mb@two-head.com.
