Moderator – Blurred Lines: Advertising, Marketing or PR? A Panel Discussion
Steve Shepherd
Director of Partnerships, Alumni Affairs, University of Florida Alumni Association
Steve’s entire career has been focused on helping companies increase their community awareness and boost their annual sales numbers. He has developed unique marketing plans, sales plans and financials for start-up organizations, managed and trained productive sales forces in various industries as they compete in increasingly challenging environments throughout the country.
Steve has been an adjunct professor in public relations, visual communications, graphic design/publishing and professional practice at Flagler College, Santa Fe College and the University of Florida. He continues to serve as a guest lecturer and mentor at the University of Florida on the subjects of professional practice to public relations and graphic design seniors.
As the Director of Partnerships with the University of Florida Alumni Association he is responsible for generating business revenue with local, regional and national companies through new and unique marketing strategies. He is accountable for the overall management of several existing UFAA corporate partnerships including the development of new revenue streams, creating value-added opportunities and mutually beneficial market activation programs. He also oversees and executes the advertising, sponsorship and corporate partnership efforts with the Florida GATOR magazine (including managing the print production and distribution), the Gator Nation News, the Travel Program, the Emerson Alumni Hall Brick Program, and the Signature Collection merchandise for the University of Florida Alumni Association.
The foundation of Steve’s experience can be summed up in three words: Education, Communication and Collaboration. In total, he has nearly 30 years of experience in demonstrating a passion for building relationships, cultivating partnerships and growing businesses. He creates enormous trust, generates strong value and retains key clients through these three significant ingredients.
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