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Image Awards

The FPRA Image Awards recognize the best in research, strategy, implementation and execution in the public relations profession. Image Awards competitions are conducted in the spring at the chapter level and recognize the area’s best work in four main divisions:

  • Public Relations Programs
  • Collateral of Public Relations (formerly Printed Tools of Public Relations)
  • Audio/Visual Tools of Public Relations
  • Student Projects in Public Relations
    • *There have been major changes in categories, effective 2021!  Please read this description of the new categories.

Generally, entries come from within the host chapter or its local community, but the competitions are not restricted to those entries; you do not have to be an FPRA member to enter. An entry consists of a two-page summary of the program, tool or project and a summary of the entry, a brief summary of the entry, an organizational overview, an image representative of the entry, and supporting materials. Judges for the local competition are qualified, experienced, and accomplished PR professionals from a neighboring FPRA Chapter. Judges must hold APR or CPRC accreditation or be a previous Image Award recipient.

Three types of awards can be presented in each division/category:

  • Award of Distinction: Presented to all entries that meet the five criteria of excellence set by the panel of judges.
  • Image Award: May be presented to the top-scoring entry in each category, provided it meets the predetermined criteria of excellence.
  • Judges’ Award: Given to an outstanding entry that achieves maximum results while using a minimum amount of money.

The top-scoring entry in each division receives an Grand Image Award, with the top public relations program receiving the Grand All Image Award.

Winners of local Image Awards are encouraged to apply for the statewide Golden Image Awards given at FPRA’s Annual Conference each August.

The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state. Winning entries must incorporate the very best examples of innovation, planning and design; demonstrate sound public relations research and planning; and, must meet the highest standard of production, execution and evaluation of results and budget. Entries are accepted from FPRA members and non-members throughout the state and beyond, including current Local Image entries.

Members can view past winning entries on the FPRA Website (log-in required).

Golden Image Award divisions:

  • Public Relations Programs
  • Collateral of Public Relations
  • Audio/Visual Tools of Public Relations
  • Student Projects in Public Relations

Some part of the entry must have taken place between January 1, 2020, and March 1, 2021, to be eligible.

Entry Fees:
Division A, B, and C

Members
Single Entry: $50
Two or More Entries: $40
Non-Members
Single Entry: $80
Two or More Entries: $70

Division D
Members
Single Entry: $25
Two or More Entries: $25
Non-Members
Single Entry: $40
Two or More Entries: $40


Important Image Awards Judging Update:

FPRA has recently revamped its Image and Golden Image judge scoring process to provide more specificity. The new judging instrument requires specific criteria to be met to earn an increasing level of points.

Because entrants are being asked to address additional information, the one-inch margin rule is changing to a .75 margin and the double-spacing requirement has changed to 1.5 spacing. These changes will provide entrants with the additional space needed to cover the new criteria outlined in the provided rubric.

New requirements include the following:

  • Goals are asked to be identified.
  • Strategies and tactics should be provided.
  • Audience identification should address psychographic (values, habits, interests, hobbies, etc.) and demographic (age, race, ethnicity, income, marital status, etc.) information.
  • Communication channels used to reach target audience should be included.
  • Sequencing of events (or timeline) addressed within implementation section.
  • Assigned responsibilities for plan execution should be addressed within implementation phase.

To review the new judging criteria and rubric, visit https://fpraimage.org/judging-criteria/

Once you have had time to review the new judging criteria and rubric and you are ready to submit your Image Award entry, please visit https://fpraimage.org/gainesville/.

If you have any questions regarding your entry, please contact FPRA Gainesville Image Awards Director Sarah Carey, APR, by email at careysk@ufl.edu.

The Image Awards Committee held a general information workshop via Zoom on Oct. 26, 2020. Listen to the recorded session here.