Professional Development Seminar

We’ve got the perfect mix of storytelling and strategy to power up your PR efforts! You won’t want to miss a full day of engaging sessions with some of the area’s most creative and strategic storytellers!

CLICK HERE to register!

Network with fellow PR professionals while you continue your professional development on such topics as organizational storytelling, strategic planning and content marketing. Speakers include Jim Harrison, Olga Sinnreich, Brandon Telg and Jenna Sarkissian.

Member: $85
Non member: $100
Student: $60

Plus PR professionals can earn APR maintenance points for attending! Questions? Contact Rachael Smith, professional development director, at rachael.smith@ffbf.org.

2019 Professional Development Seminar Breakout Sessions

8:30 – 9 a.m.   Registration/Networking & Coffee

9 a.m. – Noon
Olga Sinnreich, founder of The Underdog, helps companies build business strategy. This session will help power up your marketing and persuasive copywriting.

Brandon Telg, Executive Director – Self Narrate, Inc. & STORY: GNV Conference
This interactive panel will dig into organizational storytelling with some of Gainesville’s leading consultants on the topic. Panel participants include Professor Emeritus at Santa Fe College Ann Scroggie, Director of Research for the Center for Public Interest Communications at UF’s College of Journalism and Communications, Annie Neimand and Scott Blades, Assistant Director of UF’s Training & Organizational Development and program faculty for UF’s Strategic Communications Academy.

Noon – 12:45 p.m.        Boxed Lunch/networking

12:45 – 4 p.m.

Jenna Sarkissian, Deputy Director of Public Relations at Sachs Media Group
Power up your PR advocacy strategy with a look into a successful campaign that increased awareness among Florida voters of the Constitution Revision Commission and established an important message to voters about preserving the balance of powers.

Chocolate Power Break

Jim Harrison, Senior Creative Director and Faculty Lecturer at the University of Florida will power up attendees with a mini-workshop, Forward Thinking: Making Creativity Strategic. Learn new skills, tools & perspectives for consistently reaching beyond the ordinary air of everyday ideas, into the deep universe of strategic creativity.

Wrap up/What did I learn? Plus a drawing for a FREE registration to the 2020 PDS!

Meet the Speakers!

Olga Sinnreich is a founder of a marketing agency The Underdog. Olga’s goal is to help companies build business strategy. Her primary expertise is in positioning, experiential marketing and persuasive copywriting.

Brandon Telg, Executive Director – Self Narrate, Inc. & STORY:GNV Conference. Brandon is a social entrepreneur who strives to help people grow through understanding and developing their personal stories. He combines his experience in communication with a hands-on mentoring approach to work with people and organizations to achieve their goals.

Ann Scroggie specializes in the increasingly crucial art of Corporate Storytelling — where professionals, entrepreneurs, and CEOs relate their success scenarios that others can benefit from and implement in their own business efforts.




Annie Neimand, Ph.D., is the director of research for the Center for Public Interest Communications at the University of Florida College of Journalism and Communications. She works with scientists, nonprofit organizations, storytellers and activists to apply the science of how people think and act to communication strategy.

Scott Blades, Assistant Director, UF Training and Organizational Development. As a professional who wears many hats, Scott is passionate about teaching the importance of prioritizing, planning, and communicating as key skills for effective professionals and leaders.

Jenna Box Sarkissian, Deputy Director of Public Relations at Sachs Media Group. Jenna is an experienced writer, editor, and project manager who uses her background in newspaper journalism to inform her current work in the public relations field. Jenna has successfully led the organization in strategic planning and execution of award-winning projects, crisis responses, and integrated campaigns for clients ranging from The Florida Bar to national civil rights attorney Ben Crump.

Jim Harrison is a Senior Creative Director and Faculty Lecturer at the University of Florida and an award-winning communicator, graphic designer and visual artist. Across campus, Jim regularly supports teams in pursuit of their best work, helping them use the creative process to solve tough problems. His Forward Thinking course is based on understanding and applying the psychology of creativity to bridge the gap between ideas and strategy.

Thank you to our sponsors!

Liquid Creative

Marketing Mud

The Business Report of North Central Florida