Accreditation and Certification

How Competitive Are YOU in Today’s Marketplace?

Accreditation in Public Relations (APR) and Certified Public Relations Counselor (CPRC) are two proactive, affordable “short-term-investment/long-term-benefit” opportunities available to FPRA members. For less than the cost of many one-day seminars, Accreditation and Certification offer credentials that can last a lifetime.

Accreditation in Public Relations (APR)

The APR designation offers recognition for those communicators who have demonstrated broad knowledge, experience, and professional judgment in the public relations field and signifies a high level of professional experience and competence.

To learn more about the value of pursuing the APR, read this white paper by Gainesville Chapter member Kathleen M. Giery, APR, CPRC.

Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. The APR process includes a written questionnaire, a peer-evaluated readiness review and an objective, multiple-choice, computer-based exam.

Though five years of public relations practice was previously required, ALL members are eligible regardless of years of experience. However, a variety of knowledge, skills and abilities are tested throughout the APR process, so members interested in seeking accreditation need to be prepared in a variety of skill areas.

The FPRA Gainesville chapter offers a group study course for members interested in pursuing the APR. The Accreditation chair also helps to facilitate candidates’ progress through the application and readiness review process. For more information, contact Kevin Coulson, APR, CPRC, by email at kevincoulson@coe.ufl.edu.

Certified Public Relations Counselor (CPRC)

Certification is a unique, second-tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have 10 or more years experience in the field of public relations. Though it is a second-tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project).

Counselor’s Network

Members who have earned their CPRC may join the Counselor’s Network.

FPRA’s Counselors’ Network offers an unmatched association with not only the most experienced and well respected practitioners in the state, but also offers unprecedented access to the “who’s who” of our profession. Speakers have included Edward Bernays, Harold Burson, as well as numerous CEOs from Ketchum, Tylenol and Fortune 500 companies.

Along with the networking opportunities, CN offers one-on-one collaboration, two professional development retreat opportunities each year, one at the FPRA Annual Conference and a mid-year meeting, and provides a forum for senior members to give back to younger members through mentoring and the FPRA speakers’ bureau.

Learn More

For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact Kevin Coulson, APR, CPRC, by email at kevincoulson@coe.ufl.edu.