Scientific evidence is piling up: people don’t act on information; they act on what they care most about.

Learn more when you join us for lunch Thursday, May 18 at Paramount Grill and hear from Ann Searight Christiano, founder and director of the Center for Public Interest Communications. Register here.

Public interest communication uses science-driven strategic communications and storytelling to advance positive social change. Searight developed the first-ever curriculum in public interest communications – connecting practitioners and scholars who are already working in the field – and nurturing and sharing research that can advance this newly emerging academic discipline. She completed a 10-year term as the inaugural Frank Karel Chair in Public Interest Communications in May 2020.

The center has distilled six core principles from behavioral, cognitive and social science you can apply to help people care more about your work. The framework helps you learn to apply these rules to your own work and apply a science-based framework for approaching new communications challenges.

Networking starts at 11:30 a.m. and the program begins at noon.

Paramount Grill is located at 12 SW 1st Ave., Gainesville. All FPRA members can prepay at the member rate of $22 or pay $27 at the door. Non-members can reserve their spot for $27 or pay $33 at the door.

For more information, call Joey Martinez at 904-392-6206 or email

Directions to Paramount Grill

The restaurant is located one block west (toward the University of Florida) of the intersection of SE 1st Avenue and Main Street.


Metered parking is available in the lot adjacent to the Paramount Grill. There is also a parking garage one block west of the Paramount Grill at the intersection of SW 1st and SW 2nd Avenue.