Professional Development Seminar
2020 is the year we all want to forget. The year that upended everything we knew and made us reevaluate how and why we did things we did. With the constant certainty that was uncertainty and stress, we have persevered together. We continued to provide the public relations expertise that we are known for. Now that we are coming out on the other side, we can now reflect on what we’ve been through, but most importantly, on what the road looks like ahead, to hone our skills, to add new tips and tricks and discuss the rapidly changing landscape of digital media.
Join us for a half-day of in-person (COVID-conscious) networking at Sweetwater Branch Inn on June 18 from 8:30 a.m. to 1:30 p.m.
Jazmin Thadani: The Path Ahead with Digital Trends
Jazmin is the Director of Digital Services at Frankel Media Group and an Adjunct Instructor at Rice University. Jazmin has worked in Digital Marketing for almost a decade and has managed a $40,000,000 advertising budget in paid media channels ranging from paid search, social media, programmatic, and emerging media channels. Throughout her career, Jazmin’s ads campaigns have served over 1 billion impressions and campaigns have seen performance as high as 2,100% ROI.
Brandon West: Developing A Message That Matters
Brandon West founded PHOS Creative at the age of 26 out of his home office. A strategy-first digital marketing agency headquartered in Florida, PHOS’ growth, culture, and work have been highlighted in the Inc. 5000, Gator100, Greater Gainesville Chamber of Commerce, The American Advertising Federation, and this year in Florida Trend’s Best Companies To Work For. PHOS’ driving passion is to fulfill its mission: to be a company that team members never want to leave, clients can’t do without, and the world is better for and, in so doing, exemplify the love of Jesus Christ.
Heather Fares and Julie Matheney: Retargeting
Julie Matheney and Hillary Fares of Gainesville’s own digital marketing toolkit, Feathr, know a thing or two about ads and public relations — and where they intersect. They’ll cover the basics of retargeting and how it can be used to promote hard-earned media, improve communications, and clearly demonstrate the ROI of your efforts.
Dawn Dugle: Future-proofing Your Career
Dawn Dugle’s superpower is storytelling, something she’s been focused on ever since she could write.
She has a lot in common with soap opera goddess Susan Lucci – both were nominated for multiple Emmys. Unlike Lucci, Dawn hasn’t won her Emmy – yet. Dawn has brought home 67 awards for storytelling, including an Edward R. Murrow award for digital news excellence.
Dawn never met a stranger, and has no trouble talking to large groups of people. She’s been the keynote speaker to more than 15,000 people – talking about how to use storytelling to build your business.
She is the author of four books and two screenplays and is always looking to tell a great story.
In her spare time, she is the personal minion for her cat Gabriel, who secretly thinks he’s a dog.
FPRA’s 82nd Annual Conference
MAKE PLANS TO JOIN US FOR THE
2021 ANNUAL CONFERENCE
Join us August 8 – 11 for FPRA’s 82nd Annual Conference as we learn how to better transform our brands, our profession, our communities and ourselves.
This year’s conference speaker lineup has been curated with the single focus to help PR practitioners to do their jobs better. The complete lineup will be available in April. Included with Annual Conference will be multiple networking opportunities and spectacular recognition events such as FPRA’s Presidents’ Luncheon and Golden Image Awards.
When staying at our host property, FPRA conference attendees will enjoy the discounted room rate of $144, plus tax. A discounted rate of $15 for overnight self-parking has been secured for FPRA conference attendees only. Please note self-parking is not available to Ritz-Carlton guests. However an exception has been made for FPRA Conference attendees only.
About the FPRA Annual Conference
Our conference brings together PR professionals from across the state to hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms. From golfing to fire pit gatherings, decadent chocolate breaks and more, conference attendees are also able to connect and unwind with their professional peers representing industries such as government, healthcare, technology, tourism, public utilities, law enforcement, finance, education, nonprofit and agencies. In addition, our conference provides several exciting platforms for PR professionals to be recognized for their good works and accomplishments. Whether that comes in the form of receiving a Golden Image Award or being recognized for earning the APR and/or CPRC credentials.