Professional Development Seminar: The Road Ahead

It’s the perfect time to maximize your PR efforts and to look ahead to the future. You won’t want to miss a half-day of engaging sessions with some of the state’s most creative and strategic storytellers and PR professionals!

2020 is the year we all want to put behind us. The year that upended everything we knew and made us reevaluate how and why we did things we did. With the only constant that was uncertainty and stress, we have persevered together. We continued to provide the public relations expertise that we are known for.

Now that we are almost on the other side, we can reflect and more importantly, focus on the road ahead, hone our skills, add new tips and tricks, and discuss the rapidly changing landscape of digital media.

FPRA Gainesville’s 2021 Professional Development Seminar: The Road Ahead

Friday, June 18
8:30 a.m. to 1:30 p.m. (Registration begins at 8 a.m.)
Sweetwater Branch Inn
625 E University Ave.
Gainesville, FL 32601

Registration Deadline: Friday, June 11.

Register Now



Jazmin Thadani: The Path Ahead with Digital Trends

Jazmin is the Director of Digital Services at Frankel Media Group and an Adjunct Instructor at Rice University. Jazmin has worked in Digital Marketing for almost a decade and has managed a $40,000,000 advertising budget in paid media channels ranging from paid search, social media, programmatic, and emerging media channels. Throughout her career, Jazmin’s ads campaigns have served over 1 billion impressions and campaigns have seen performance as high as 2,100% ROI.

Brandon West: Developing A Message That Matters

Brandon West founded PHOS Creative at the age of 26 out of his home office. A strategy-first digital marketing agency headquartered in Florida, PHOS’ growth, culture, and work have been highlighted in the Inc. 5000, Gator100, Greater Gainesville Chamber of Commerce, The American Advertising Federation, and this year in Florida Trend’s Best Companies To Work For. PHOS’ driving passion is to fulfill its mission: to be a company that team members never want to leave, clients can’t do without, and the world is better for and, in so doing, exemplify the love of Jesus Christ.

Hillary Fares and Julie Matheney: Retargeting

Julie Matheney and Hillary Fares of Gainesville’s own digital marketing toolkit, Feathr, know a thing or two about ads and public relations — and where they intersect. They’ll cover the basics of retargeting and how it can be used to promote hard-earned media, improve communications, and clearly demonstrate the ROI of your efforts.

Dawn Dugle: Future-proofing Your Career

Dawn Dugle’s superpower is storytelling, something she’s been focused on ever since she could write.

She has a lot in common with soap opera goddess Susan Lucci – both were nominated for multiple Emmys. Unlike Lucci, Dawn hasn’t won her Emmy – yet. Dawn has brought home 67 awards for storytelling, including an Edward R. Murrow award for digital news excellence.

Dawn never met a stranger and has no trouble talking to large groups of people. She’s been the keynote speaker to more than 15,000 people – talking about how to use storytelling to build your business.

She is the author of four books and two screenplays and is always looking to tell a great story.

In her spare time, she is the personal minion for her cat Gabriel, who secretly thinks he’s a dog.