FPRA Gainesville 2019 Professional Development Seminar

We’ve got the perfect mix of storytelling and strategy to power up your PR efforts! You won’t want to miss a full day of engaging sessions with some of the area’s most creative and strategic storytellers!

CLICK HERE to register! View the agenda here.

Network with fellow PR professionals while you continue your professional development on such topics as organizational storytelling, strategic planning and content marketing. Speakers include Jim Harrison, Olga Sinnreich, Brandon Telg and Jenna Sarkissian.

Member: $85
Non member: $100
Student: $60

Plus PR professionals can earn APR renewal points for attending! Questions? Contact Rachael Smith, professional development director, at rachael.smith@ffbf.org.

2019 Professional Development Seminar Breakout Sessions

8:30 – 9 a.m.   Registration/Networking & Coffee

9 a.m. – Noon
Olga Sinnreich, founder of The Underdog, helps companies build business strategy. This session will help power up your marketing and persuasive copywriting.

Lanette Hart, APR, CPRC, Principal, Hart & Associates LLC
Power Up your leadership communications and public relations strategies
 in this interactive session. Learn personal and professional leadership success tips and walk away with a personal action plan of your “one thing” you could take back to the office.

Brandon Telg, Executive Director – Self Narrate, Inc. & STORY: GNV Conference
This interactive panel will dig into organizational storytelling with some of Gainesville’s leading consultants on the topic. Panel participants include Ann Scroggie, Professor Emeritus at Santa Fe College. Annie Neimand, director of research for the Center for Public Interest Communications at UF’s College of Journalism and Communications, Scott Blades, assistant director of UF’s Training & Organizational Development and program faculty for UF’s Strategic Communications Academy and Nathan Crabbe, opinion and engagement editor at the Gainesville Sun.

Noon – 12:45 p.m.        Boxed Lunch/networking

12:45 – 4 p.m.

Jenna Sarkissian, Deputy Director of Public Relations at Sachs Media Group
Power up your campaign strategy with a look into a successful campaign that increased awareness among Florida voters of the Constitution Revision Commission and established an important message to voters about preserving the balance of powers.

Chocolate Power Break

Jim Harrison, Senior Creative Director and Faculty Lecturer at the University of Florida will power up attendees with a mini-workshop, Forward Thinking: Making Creativity Strategic. Learn new skills, tools & perspectives for consistently reaching beyond the ordinary air of everyday ideas, into the deep universe of strategic creativity.

Wrap up/What did I learn? Plus a drawing for a FREE registration to the 2020 PDS!

Meet the Speakers!

Olga Sinnreich is a founder of a marketing agency The Underdog. Olga’s goal is to help companies build business strategy. Her primary expertise is in positioning, experiential marketing and persuasive copywriting.

Lanette Hart, APR, CPRC is an award winning and recognized speaker with more than 24 years of experience helping organizations large and small deliver results by developing and executing on comprehensive communication plans. A recipient of the Lifetime Achievement Award from the Florida Public Relations Association, where she served as state president, Lanette delivers big picture thinking combined with actionable tips you can use right away to make a difference in your organization.

Brandon Telg, Executive Director – Self Narrate, Inc. & STORY:GNV Conference. Brandon is a social entrepreneur who strives to help people grow through understanding and developing their personal stories. He combines his experience in communication with a hands-on mentoring approach to work with people and organizations to achieve their goals.

Ann Scroggie specializes in the increasingly crucial art of Corporate Storytelling — where professionals, entrepreneurs, and CEOs relate their success scenarios that others can benefit from and implement in their own business efforts.

Annie Neimand, Ph.D., is the director of research for the Center for Public Interest Communications at the University of Florida College of Journalism and Communications. She works with scientists, nonprofit organizations, storytellers and activists to apply the science of how people think and act to communication strategy.

Scott Blades, Assistant Director, UF Training and Organizational Development. As a professional who wears many hats, Scott is passionate about teaching the importance of prioritizing, planning, and communicating as key skills for effective professionals and leaders.

Jenna Box Sarkissian, Deputy Director of Public Relations at Sachs Media Group. Jenna is an experienced writer, editor, and project manager who uses her background in newspaper journalism to inform her current work in the public relations field. Jenna has successfully led the organization in strategic planning and execution of award-winning projects, crisis responses, and integrated campaigns for clients ranging from The Florida Bar to national civil rights attorney Ben Crump.

Jim Harrison is a Senior Creative Director and Faculty Lecturer at the University of Florida and an award-winning communicator, graphic designer and visual artist. Across campus, Jim regularly supports teams in pursuit of their best work, helping them use the creative process to solve tough problems. His Forward Thinking course is based on understanding and applying the psychology of creativity to bridge the gap between ideas and strategy.

Nathan Crabbe is opinion and engagement editor for the Gainesville Sun. He’s been with The Sun since 2005, previously covering the environmental and University of Florida beats as a reporter for the paper. Nathan was born in Akron, Ohio. He earned a bachelor’s degree in journalism from Ohio State University and a master’s degree in journalism and communications from Point Park University. He currently lives in Gainesville with his wife and two children.


Jun 21 2019


8:30 am - 4:00 pm


Member: $85; Non member: $100; Student: $60

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