FPRA Gainesville June Program
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Join Mickey G. Nall, APR, Fellow PRSA in a lively presentation and discussion on the role of public relations and influencer engagement. Marketers continue to add budget and expectations on how influencer engagement can build a brand, yet often neglect to understand that it is essentially a public relations tactic and can often be utilized as a key opinion leadership tool for organizations. Your organization’s influencer engagement strategy should work with your content strategy to build awareness for new products and services, develop third-party endorsements around issues of concern for your client or organization and amplify your messages to deliver high impact, quality public relations programming. Nall will energize, entertain and help attendees understand the public relations value of finding, identifying and utilizing influencer engagement for your organization and clients as you plan and build strategic public relations programs.
For more than 25 years, Mickey G. Nall, APR, Fellow PRSA, has been a PR agency professional working on a variety of brands and with scores of clients, including developing strategic communications programs for the U.S. Centers for Disease Control and Prevention (CDC), The White House Office of National Drug Control Policy (ONDCP), Darden Specialty Restaurant Group, Federal Emergency Management Agency (FEMA), the National Highway Traffic Safety Administration (NHTSA), American Automobile Association (AAA), United Way of America, The Coca-Cola Company and UPS. Most recently, Nall was managing director of Ogilvy Public Relations Atlanta, part of Ogilvy & Mather, one of the world’s leading integrated marketing agencies with more than 450 offices in 150 countries. Today he is Professional in Residence at the College of Journalism and Communications at the University of Florida.
Mickey earned his M.A. in Journalism and Communications from UF and was named an alumnus of distinction in 2009. In 2016 he returned to his alma mater as a visiting lecturer in the UF College of Journalism and Communications.