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November Program

There are many ways your personal brand can be compromised online, and John David from David PR Group shared several examples during his presentation at the Gainesville Chapter Florida Public Relations Association (FPRA) FPRA Monthly luncheon in November with both FPRA and Advertising Federation (AAF) members and guests. John shared several examples of individuals who had difficulty securing gainful employment after their personal brand had been compromised by other people.

He had several best practices to share including checking the level of security and controls on any social media sites you are on so that others can only tag you in a photo if you allow it. Not on social media? John advises to get on because you want to be in control and manage your brand. For example, it is a best practice to claim that Yelp listing for your business before someone else does. This way, you remain the authority on those pages and the information that is shared there. The same can be said for social media for your personal brand. You don’t have to post often, but at least claim an account in your name so that no one else can. For example, Warren Buffet has a Twitter account but rarely posts. However, his Twitter account ranks higher than his biography if you do a search for him.

John’s best advice is follow the rules and the law, know who your friends are, and don’t document everything. The famous golden rule still applies: respect yourself and respect others. Be thoughtful, genuine and authentic while posting on any social media site or online.

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Chomp and Learn

FPRA Gainesville Chomp and Learn Luncheon Bundle

You do the math…

One check
One payment
One time
Eight opportunities to hear awesome speakers and network with fellow FPRA Gainesville Members.

Starting in December FPRA will now be offering a one time payment option for all FPRA monthly programs for members.

If you can’t make it, another person from your company, an FPRA Member or a non-member whom you designate can go in your place. Buy an FPRA Gainesville Chomp and Learn Luncheon Bundle of eight luncheons for $126 before December 31, 2017, and have the convenience of submitting only one payment while receiving one luncheon for free. That is eight total luncheons for just $126.

Please be aware that the purchase must be made before December 31, 2017, and that this is a one-time payment which will not be refunded. Bundle includes all luncheon programs from January 2018 through August 2018.



Student Shadow Day

Student Shadow Day

Students, interested in spending a day in a PR professional’s shoes? Sign up to shadow a local PR professional from Nov. 6 – Nov. 9 and learn what a day in the life is like. To register, please contact Joey Martinez at



Congratulations to our 2017_2018 scholarship recipients!


Congratulations to Amy Azoulay for being awarded the Kim Faenza Membership Scholarship and to Joey Martinez for winning the James Terhune Membership Scholarship.

Both members will have their FPRA memberships paid for this year. And speaking of memberships, don’t forget to renew yours by Nov. 7


FPRA GNV October Monthly Program

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In October, FPRA Gainesville Chapter welcomed Media and Public Relations Manager Marco LaNave of the Jacksonville Jumbo Shrimp to share his experiences during the rebranding of the team starting with the relaunch in November 2016.  “To equip everyone in the organization to be an ambassador for you is extremely valuable.”  Best practices on communicating the rebranding of this top selling baseball franchise in the Southern League focused on the importance of clear and consistent messaging internally and being open to hearing from fans and the community externally.  “We wanted to give the public a chance to express themselves. Stimulating conversation is how we grow as an organization.” Jacksonville’s response  to the rebranding made for a record-setting 2017 season, with the highest-attended series at the Baseball Grounds of Jacksonville, the largest attendance increase of any Double-A ballpark, and the club winning Southern League Executive of the Year, Organization of the Year, and the Promotional Trophy. Join the #CrustaceanNation and check out what is coming up in the 2018 season.

Membership Scholarships

Membership Scholarships 2017-2018

The FPRA Gainesville Chapter is pleased to announce that it is once again offering the Kim Faenza Membership Scholarship to a qualified professional from a local non-profit organization, as well as the James Terhune Membership Scholarship for a public relations professional who graduated from UF in the last five years. Both scholarships will cover the membership of the recipients from November 1, 2017 through October 31, 2018.

Click here to apply for the Kim Faenza Membership Scholarship (for non-profit PR professionals).

Click here to apply for the James Terhune Membership Scholarship (for recent grads).

The application deadline for both scholarships is Friday, Oct. 13. Applications will be reviewed by a committee, and applicants will receive notification within the next month. For more information, please contact Joey Mazzaferro, vice president of member services, at

It's that time of the year-Membership Renewals!

FPRA Membership Renewal

Fall is in the air and so is FPRA membership renewal! We enjoy having you as a member of the Gainesville Chapter and hope you have come to value your FPRA membership just as much. There are so many benefits to keeping your FPRA membership current! (Link: Memberships expire November 7, 2017. Renewal letters have been mailed, and e-mail reminders will start soon. You can renew your membership via the paper form you received in the mail or online at

REMINDER: There is no longer a grace period for late renewals. Renewals received after November 7 will not be processed unless accompanied by a $25 late fee. Prorated rates do not apply to renewing members.

If you have any questions, contact President-Elect Lindsey Robertson, APR, at


FPRA Gainesville Chapter Elects 2017-18 Board Members

Gainesville, Florida (August 18, 2017) — The Gainesville Chapter of The Florida Public Relations Association (FPRA) recently installed 14 public relations professionals who live and work in the Gainesville area to its chapter board of directors to serve for the 2017-2018 board year. The following individuals will hold office for a term of one year beginning September 1, 2017. The FPRA Gainesville Chapter meets for lunch and educational programs on the third Thursday of each month at the Sweetwater Branch Inn in Gainesville. For additional information, please visit

  • President: Allison Downey, APR/Marketing Communications Manager for Exactech, Inc.
  • Immediate Past President: Erin Morton, APR, CPRC/Sr. Manager of Corporate Communications & Family Services for RTI Surgical, Inc.
  • President-Elect: Lindsey Robertson, APR/Marketing Communications Manager for RTI Surgical, Inc.
  • Vice President/Member Services: Joey Mazzaferro/Public Relations Specialist II for the University of Florida College of Design, Construction and Planning
  • Treasurer: Sarah Coulson/Marketing Program Manager for CPAmerica International
  • Secretary: MaryBeth Head/Producer and Director for Two-Head Video, Inc.
  • Director, Accreditation & Certification: Diane Choate, APR/Public Relations Specialist for MAPEI Corporation
  • Director, Communications: Patricia Vernon/Manager of Public Relations and Communications for Haven
  • Director, Community Relations: Amy Azoulay/Director of Communications for United Way of North Central Florida
  • Director, Educational Services: Joey Martinez/Public Relations Specialist for Haven
  • Director, Electronic Media: Leah Harms/Marketing Coordinator for University of Florida Communications
  • Director, Image Awards: Marbella Miller/Marketing Communications Senior Specialist for Exactech, Inc.
  • Director, Professional Development: Colleen Raccioppi, APR/Marketing Communications Senior Manager for Exactech, Inc.
  • Director, Programs: Jon Thomas/Vice President of Forest Meadows Funeral Home & Cemeteries


About FPRA Gainesville: The Gainesville Florida Public Relations Association (FPRA) Chapter was founded in 1968 as the Osceola Chapter. Members came from Gainesville and the surrounding areas and quickly established a tradition of personal and professional development, mentoring and community service. Today, the chapter numbers nearly 100 professionals and students who work in corporate, educational, government and nonprofit settings. For more information, visit FPRA is the nation’s oldest public relations organization with nearly 1,200 members in 15 professional and 11 student chapters across Florida. For more information, visit .



Two-Head Video of Gainesville wins FPRA Golden Image Award

Gainesville, Florida (August 18, 2017) — Two-Head Video, a local video production company and a long-standing member of the Gainesville Chapter of the Florida Public Relations Association (FPRA), was presented with an FPRA Golden Image Award for excellence in public relations programming at FPRA’s annual banquet and state conference held recently in Orlando.

FPRA Gainesville Chapter Board Member Mary Beth Head and D.J. Head of Two-Head Video took home an FPRA Golden Image Award for their Sea Turtle License Plate Video Campaign in the category of Digital Tools of Public Relations. This award recognizes the professional efforts dedicated to assessing a challenge, developing a plan for video implementation, and successful results based on qualitative and quantitative outcomes.

The FPRA Golden Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition includes four categories: Public Relations Programs, Printed Tools of Public Relations, Digital Tools of Public Relations and Student Projects in Public Relations.

About FPRA Gainesville: The Gainesville Florida Public Relations Association (FPRA) Chapter was founded in 1968 as the Osceola Chapter. Members came from Gainesville and the surrounding areas and quickly established a tradition of personal and professional development, mentoring and community service. Today, the chapter numbers nearly 100 professionals and students who work in corporate, educational, government and nonprofit settings. For more information, visit FPRA is the nation’s oldest public relations organization with nearly 1,200 members in 15 professional and 11 student chapters across Florida. For more information, visit .

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2017 FPRA Annual Conference

Members of the FPRA Gainesville Chapter traveled to Orlando in early August to attend the FPRA 79th Annual Conference: PR It’s Personal – Research, Relate and Respond. On Sunday, after attending sessions on accreditation and chapter leadership, Gainesville Chapter slithered off to Universal Studios in Slytherin attire to take part in the President’s Reception and take in the sites of Diagon Alley. The conference officially opened on Monday morning with a keynote address from Ann Rhoades, architect of the Southwest Airlines and JetBlue Airways corporate cultures. She shared her experiences and offered best practices on creating a corporate culture that is personal. She pointed out that engaged employees outperform expectations and are 87 percent less likely to leave. Getting to “yes” for employees means that companies will get to “yes” for their customers. “Hold employees accountable, but reward them how they want to be rewarded.”

After attending the breakout sessions, Gainesville Chapter members sat together for the President’s Luncheon and cheered as our chapter won two President’s Awards for Chapter Administration and Community Service. The cellphone photos came with the traditional presentation of the Dillin Dessert. This year it featured chocolate and peanut butter. Yum. After attending afternoon breakout sessions, chapter members gathered at the Monday night’s networking reception and then had a chance to share conference experiences with one another at Maggiano’s Little Italy.

Tuesday featured two compelling presentations by keynote speakers IKEA Director of Business Analytics & Consumer Insight Mary Lunghi and at the lunch session, Scott Stanzel, director of corporate communications from Amazon, spoke about focusing on delighting customers and how it informs their business model. After some great breakout sessions, USF Professor Susan McManus, Ph.D. spoke on conducting, evaluating and using research. With just an hour or so to spare, Gainesville Chapter Members participated in another tradition and met before the Golden Image Awards Banquet for camaraderie before heading downstairs for the chapter picture and the Golden Image Awards Banquet. We cheered on chapter members Two-Head Video for their win of a Golden Image Award for their Sea Turtle License Plate video campaign.

On the last day of conference, attendees were treated to Colby Jubenville, Ph.D. speaking on personal relations and personal branding, harkening back to the theme for this year.  He advised attendees to lead their teams by “affirming and validating team members’ worth and potential in a clear way so that they can see it for themselves.” And he left attendees with this thought, “Help others to find their voice.”

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