In April, Drew Piers, partner and director of campaigns at Sachs Media Group in Tallahassee offered a summary of the most previous Florida legislative session and a look ahead for issues for Alachua County. Drew handles a variety of clients who want to message to Florida legislators, and he presented four best practices in creating sustainable public relations campaigns which apply to his work at Sachs as well as across the profession. Your message must be relevant, resonate with your audience (in the right way with the right message), connect with your audience how they want to connect, and be delivered by the right messenger who will define how people perceive your message all the while reinforcing the value of your organization or business.
For our January luncheon event, FPRA Gainesville hosted a panel presentation on Richard Spencer’s recent controversial visit to Gainesville. Facilitated by FPRA Member Steve Shepard, the panel speakers were Officer Ben Tobias of the Gainesville Police Department, University of Florida (UF) Director of Communications Margot Winick and Melissa Lutz Blouin of UF Health Communications. Panelists shared their public relations and communications experiences while working together with other agencies and organizations to help maintain peace in the Gainesville community during the Spencer visit. Panelists noted that having one voice on social media for all of the agencies and organizations involved as well as having at least one meeting under one roof were both best practices which made for a successful collaboration. They also agreed that having more meetings for all involved would be something to implement if they were faced with another similar event. All through the year, these three panelists practice crisis communications drills which also contributed to the successful collaboration among one another. Positive messaging on social media from UF President W. Kent Fuchs reminding students and community members that UF stands for tolerance and diversity was noted as a large contributing factor to successful external communications. During the event, UF also established a website that was dedicated to updates so that students and community members alike could find updated and official information in a centralized place. Many thanks to the panelists for sharing public relations and communications best practices!
There are many ways your personal brand can be compromised online, and John David from David PR Group shared several examples during his presentation at the Gainesville Chapter Florida Public Relations Association (FPRA) FPRA Monthly luncheon in November with both FPRA and Advertising Federation (AAF) members and guests. John shared several examples of individuals who had difficulty securing gainful employment after their personal brand had been compromised by other people.
He had several best practices to share including checking the level of security and controls on any social media sites you are on so that others can only tag you in a photo if you allow it. Not on social media? John advises to get on because you want to be in control and manage your brand. For example, it is a best practice to claim that Yelp listing for your business before someone else does. This way, you remain the authority on those pages and the information that is shared there. The same can be said for social media for your personal brand. You don’t have to post often, but at least claim an account in your name so that no one else can. For example, Warren Buffet has a Twitter account but rarely posts. However, his Twitter account ranks higher than his biography if you do a search for him.
John’s best advice is follow the rules and the law, know who your friends are, and don’t document everything. The famous golden rule still applies: respect yourself and respect others. Be thoughtful, genuine and authentic while posting on any social media site or online.
You do the math…
Eight opportunities to hear awesome speakers and network with fellow FPRA Gainesville Members.
Starting in December FPRA will now be offering a one time payment option for all FPRA monthly programs for members.
If you can’t make it, another person from your company, an FPRA Member or a non-member whom you designate can go in your place. Buy an FPRA Gainesville Chomp and Learn Luncheon Bundle of eight luncheons for $126 before December 31, 2017, and have the convenience of submitting only one payment while receiving one luncheon for free. That is eight total luncheons for just $126.
Please be aware that the purchase must be made before December 31, 2017, and that this is a one-time payment which will not be refunded. Bundle includes all luncheon programs from January 2018 through August 2018.
Students, interested in spending a day in a PR professional’s shoes? Sign up to shadow a local PR professional from Nov. 6 – Nov. 9 and learn what a day in the life is like. To register, please contact Joey Martinez at email@example.com.
Congratulations to Amy Azoulay for being awarded the Kim Faenza Membership Scholarship and to Joey Martinez for winning the James Terhune Membership Scholarship.
Both members will have their FPRA memberships paid for this year. And speaking of memberships, don’t forget to renew yours by Nov. 7
In October, FPRA Gainesville Chapter welcomed Media and Public Relations Manager Marco LaNave of the Jacksonville Jumbo Shrimp to share his experiences during the rebranding of the team starting with the relaunch in November 2016. “To equip everyone in the organization to be an ambassador for you is extremely valuable.” Best practices on communicating the rebranding of this top selling baseball franchise in the Southern League focused on the importance of clear and consistent messaging internally and being open to hearing from fans and the community externally. “We wanted to give the public a chance to express themselves. Stimulating conversation is how we grow as an organization.” Jacksonville’s response to the rebranding made for a record-setting 2017 season, with the highest-attended series at the Baseball Grounds of Jacksonville, the largest attendance increase of any Double-A ballpark, and the club winning Southern League Executive of the Year, Organization of the Year, and the Promotional Trophy. Join the #CrustaceanNation and check out what is coming up in the 2018 season.
|The FPRA Gainesville Chapter is pleased to announce that it is once again offering the Kim Faenza Membership Scholarship to a qualified professional from a local non-profit organization, as well as the James Terhune Membership Scholarship for a public relations professional who graduated from UF in the last five years. Both scholarships will cover the membership of the recipients from November 1, 2017 through October 31, 2018.
Click here to apply for the Kim Faenza Membership Scholarship (for non-profit PR professionals).
Click here to apply for the James Terhune Membership Scholarship (for recent grads).
The application deadline for both scholarships is Friday, Oct. 13. Applications will be reviewed by a committee, and applicants will receive notification within the next month. For more information, please contact Joey Mazzaferro, vice president of member services, at firstname.lastname@example.org.