At our June Program, we were joined by University of Florida Communications Assistant Vice President Nicole Yucht who leads a team of talented communications professionals and has the distinct honor of being responsible for the University of Florida’s brand. She oversees the institution’s marketing and identity standards, media and public relations, social media, web and campus outreach efforts. Every day her team has the opportunity to present UF to the world through inspired storytelling and illuminating visuals on unexpected channels to enhance UF’s reputation.
Nicole presented on the ever changing media landscape and shared what University of Florida is doing to stay ahead of the trends and their pursuit to enhance UF’s reputation and stature.
She shared a mobilization strategy UF uses that includes thinking outside the box in terms of storylines, approaching opportunities as a team, telling stories on their own channels, using all tools in the thought-leadership arsenal, joining current conversations, providing media training to faculty experts and supporting efforts with paid media.
Thanks Nicole for sharing your knowledge! Go Gators!
