2018 Professional Development Seminar

2018 Professional Development Seminar

Better Together: Finding the Balance Between PR and Marketing

Friday, June 22
8:30 a.m. – 4 p.m.
Florida Farm Bureau
5700 SW 34th St., Gainesville, FL

Peanut butter and jelly. Pen and paper. PDS and you. Some things just go better together. That’s why this year’s PDS will focus on one of the PR trends to watch in 2018: communication crossover. Please join us to find the balance between PR and marketing with engaging presentations from renowned speakers and social opportunities with some of the best and brightest in the industry.

8:30-9am: Check-in, coffee and light breakfast
9-10am Storytelling and the Science of Social Change, Ann Christiano, UF College of Journalism and Communications
10-11am Tips for Tighter, Brighter and more Compelling PR Writing, Vickie Pleus, APR, CPRC, VP Communications
11am-12pm Email…Is That Still a Thing?, Kevin Kent, UF/IFAS Center for Leadership
12-1:30 pm Lunchtime Program
Social Media ABCs: Advertising, Behaviors and Content
Sarah Tyson Alfano, Salter Mitchel PR
Marc Lefton, MGC Solutions
Erika Dawkins, Allstar Financial Group
1:30-2:30pm Marketing Case Study, Kathey Porter, UF Small Business & Vendor Diversity Relations
2:30-3:30pm Sky-Writing: Best Practices for a Cloud-Based Web, Jeff Stevens, UF Health
3:30-3:45pm Meeting Wrap Up

Members: $65
Non-members: $80
Students: $40



QUESTIONS If you have any questions about PDS, contact Colleen Raccioppi at colleen.raccioppi@exac.com


A big thank you to all of our sponsors!